If you’re working in PR in Adelaide, here’s an event you simply can’t miss – a panel discussing changing news content and consumption habits, with panellists including Aaron Guiterman from Edelman US.
PR professionals need to be abreast of trends in communications. This panel dissects the world of shrinking newsrooms, #fakenews and fact checking, citizen journalism, and the enormous pressure on newsrooms to keep up.
Aaron Guiterman is Head of Digital Public Affairs for Edelman, based in Washington. His career spans consumer advertising, strategic planning and brand advocacy. Aaron is an early pioneer of behavioural micro-targeting – the practice of employing disparate custom and syndicated research to inform highly sophisticated audience insights and creative strategies.
Dr Collette Snowden is a Senior Lecturer in the School of Communication, International Studies and Languages at the University of South Australia. She previously worked as a journalist, media advisor, public relations practitioner, and as a consultant and researcher in the mobile communications and information technology sector. Her academic research is focused on the uses and effects of new technology on the media and public communication.
Bension Siebert is a journalist with Adelaide independent online news publication InDaily, covering city affairs, politics, health and transport. He is a two-time winner of the Max Fatchen Award for Best Young Journalist, in 2016 and 2017. He studied at the University of South Australia and has previously worked in television news production at the ABC.
Alina Eacott is a reporter and presenter at the ABC. She joined in the ABC in 2009 first as a regional reporter, before moving to the Adelaide newsroom. Alina works as an online, radio and television reporter, as well as often presenting radio bulletins and the 7pm TV News.
Panel host for the night is Michelle Prak, PRIA SA President.
The ticket price includes drinks at our after-work bar + nibbles: