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PR awards open to more practitioners

PRIA SA President Michelle Prak

The Public Relations Institute of Australia has opened its annual Golden Target Awards to entry by non-members for the first time in the history of the awards.

In consultation with key industry representatives, the PRIA overhauled the 2017 awards, redesigning categories and criteria as well as marking scales.

“The Golden Target Awards are the longest-running and most prestigious national awards celebrating excellence in public relations and communication practice across Australia,” PRIA CEO Anne Howard said.

“It is only fitting that every practitioner in our fast-changing industry is able to enter and potentially win what is considered the gold standard of awards in our industry.

“The PRIA is the peak body representing the whole public relations and communication industry and the new-look awards are now truly national, showcasing quality and creative practice across 29 categories. They provide opportunities for practitioners working in government, in-house corporate communication roles, not-for-profit, educators, students and consultancies of all sizes,” she said.

PRIA SA President Michelle Prak said the local PR industry would welcome the move to open the awards to non-members. “We have a thriving PR industry here, producing some great communications campaigns every year and I’m looking forward to seeing this year’s entries,” she said.

The Golden Target Awards gala dinner will be held at the Sydney Opera House on Thursday, 9 November 2017.

The PRIA will hold breakfast sessions to provide information on how to develop an award-winning entry.

Entries are open now.
Standard price Award entries will close on Tuesday 18 July 2017.


The Public Relations Institute of Australia (PRIA) is the national industry body for public relations and communication professionals in Australia. PRIA represents and provides professional support and recognition to over 4,000 practitioners and more than 100 consultancies nationwide. Since 1949, it has been PRIA’s role to promote and enhance professional communication to the broader community. PRIA adheres to the highest standards of ethical practice and represents the best interests of its public relations professional members.